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Edward Ferguson

British Ambassador to the Republic of Serbia

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24th February 2015

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by Edward Ferguson

British Ambassador to the Republic of Serbia

The case for NATO

Last week I got back from NATO Headquarters in Brussels. In January, the UK took over from Turkey as the lead NATO Embassy here in Sarajevo, so I went to learn about NATO’s priorities and challenges in our fast-changing and increasingly complex world. There’s a lot on NATO’s plate as it configures itself to respond […]

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22nd January 2015

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by Edward Ferguson

British Ambassador to the Republic of Serbia

Jobs, jobs and jobs

When Peter Sorensen was asked in his final press conference as the EU Special Representative what should be the priorities for the future, his reply was simple: “Jobs, jobs and jobs.” It’s difficult to disagree. Unemployment in Bosnia and Herzegovina is the highest in Europe at around 30%, with youth unemployment – according to the […]

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23rd December 2014

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by Edward Ferguson

British Ambassador to the Republic of Serbia

Recharging the batteries

Today, I will be flying home to the UK for Christmas to join Caroline and the children, who are already there. It will be my first proper visit home since I arrived in Bosnia and Herzegovina (BiH) in July, and I’m looking forward to catching up with family and friends. Looking back through my diary, […]

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5th December 2014

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by Edward Ferguson

British Ambassador to the Republic of Serbia

FREEDOM OF THE MEDIA

Next Wednesday is the 64th World Human Rights Day. While Bosnia and Herzegovina has achieved important progress in a number of areas, it still has a long way to go to provide all of its citizens with their basic rights and dignities. Article 10 of the European Convention on Human Rights is the right to […]

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1st December 2014

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by Edward Ferguson

British Ambassador to the Republic of Serbia

Help BiH farmers sell their products in the EU

Since I took up my post in Bosnia and Herzegovina this summer I have taken every opportunity to travel around the country. The beauty and diversity of the rural landscape is the first thing that strikes the newcomer, and from every highway one can see the distinctive, beehive-shaped haystacks and crops and livestock tended by […]

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28th November 2014

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by Edward Ferguson

British Ambassador to the Republic of Serbia

Investing in the future: British Embassy Fellowship Programme

People in Bosnia and Herzegovina like to complain about politics. It’s almost a national sport, on a par with football, basketball or handball. Some of these criticisms are justified; some aren’t. But what is not always sufficiently recognised is that it’s not just up to the politicians to resolve the country’s problems. It’s the same […]

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12th November 2014

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by Edward Ferguson

British Ambassador to the Republic of Serbia

Honouring the dead

Remembrance week is always a poignant time of year for me, as someone who has spent most of their career supporting the UK’s Armed Forces on operations in Iraq and Afghanistan. Those who have died – friends or strangers – and the families that they left behind are never far from my thoughts. On Sunday, […]

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21st October 2014

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by Edward Ferguson

British Ambassador to the Republic of Serbia

Young people: The future of Bosnia and Herzegovina

One of the advantages of being a relatively youthful Ambassador is that, during the three months I have been here, I have met a lot of young people. Many have been well-educated, articulate and talented young men and women with a huge amount to offer to the future of this country. But when I ask […]

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17th October 2014

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by Edward Ferguson

British Ambassador to the Republic of Serbia

What is the UK doing in Bosnia and Herzegovina?

When I arrived in Mostar in July for the in-country stage of my language training, almost the first new phrase I learned was ‘teorija zavjere’, or ‘conspiracy theory’. Rather to my bemusement, my teacher showed me a TV programme about a US system called HAARP which, apparently, was not only responsible for the floods in […]

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9th October 2014

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by Edward Ferguson

British Ambassador to the Republic of Serbia

Elections: Leadership and moderation please

I recently visited Srebrenica with a group of visitors as part of a UK Government-funded project which aims to learn the lessons of Europe’s only genocide since the Second World War, and to apply them to improving relationships between diverse communities in the UK. During the visit, I met a number of mothers who had […]

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About Edward Ferguson

Edward Ferguson took over as His Majesty’s Ambassador to Serbia in July 2023. Before coming to Belgrade, Edward served as the Minister Counsellor Defence at the British Embassy in Washington…

Edward Ferguson took over as His Majesty’s Ambassador to Serbia in July 2023. Before coming to Belgrade, Edward served as the Minister Counsellor Defence at the British Embassy in Washington DC in September 2018. Together with the Defence Attaché, he led the British Defence Staff (United States), a network of 1,000 people spread across 28 States. As the UK’s senior policy adviser on defence relations with the United States, he was responsible for UK-US collaboration on strategic planning, nuclear policy and programmes, trade and acquisition, and science and technology. He was the US Network’s lead on HMG’s Integrated Review and AUKUS, and the senior champion for the Race, Ethnic and Cultural Heritage Group.

Previously, he served as Her Majesty’s Ambassador to Bosnia and Herzegovina from 2014 to 2018, where he created and led a new international strategy, co-launched by the British and German Foreign Ministers, that re-energised Euro-Atlantic integration after years of stagnation while stimulating economic growth and reducing high levels of youth unemployment.

A former Exhibitioner and Choral Scholar of Trinity College, Oxford, where he was also Treasurer of the Oxford Union, Edward graduated with First Class Honours in Classics in 2001. Joining the Graduate Fast Stream of the Ministry of Defence, he started out in the Naval Staff before joining the Iraq Secretariat during the build-up to and subsequent execution of Operation TELIC. In 2003, he was involved in financial and requirement scrutiny of the Department’s future helicopter procurement programme.

From 2004 to 2006, he managed a national award-winning £300-million programme to consolidate the MOD estate in Greater London and to redevelop RAF Northolt. In 2006, he volunteered for an operational tour, serving as Political Advisor to a British Battlegroup in Maysaan Province, Iraq (while his brother was a troop leader with the British Army in Basra). On his return, he took on responsibility for the strategic management of the UK’s bilateral defence relations with the United States, Canada and Western Europe.

From 2007 to 2009, he worked as Private Secretary to three Defence Secretaries, acting as their closest adviser on issues relating to operations in Iraq, the £6-billion defence equipment programme, science & technology, counter-terrorism and counter-piracy.

In 2009, he was appointed the Head of Afghanistan and Pakistan Policy, responsible for advice to the National Security Council on the policy, financial, legal, parliamentary and presentational aspects of the UK military contribution to operations in Afghanistan, and on the long-term defence role and interests in Pakistan.

From 2011 to 2014, he was Head of Defence Strategy and Priorities, leading two teams, one responsible for leading the MOD’s contribution to developing the 2015 National Security Strategy and the Strategic Defence and Security Review, and the other for prioritising the MOD’s international defence engagement activities. In 2013, he graduated from the London School of Economics and Political Science with an MSc with Distinction in Strategy and Diplomacy. He has been a member of the RCDS Strategic Advisory Panel, a member of the US Air Force Grand Strategy Advisory Board, and is a graduate of the PINNACLE Command and Staff course.