2nd January 2017 Delhi, India
How do you put a monetary value on a brand?
UK IPO is partnering with leading Indian intellectual property (IP) law firm Anand and Anand to study brand valuation and IP commercialisation in India. The methodology behind putting a value to a brand – in monetary terms – is still in the stages of being studied and understood not just in India, but around the […]
Read more on How do you put a monetary value on a brand? | Reply (1)