Anshika Jha

Anshika Jha

UK Intellectual Property Office’s (UK IPO) Attaché

Part of Prosperity India

2nd January 2017 Delhi, India

How do you put a monetary value on a brand?

Pravin Anand, Partener, Anand and Anand opening the conference
Kate O'rourke, President, Chartered Institute of Trade Mark Attorneys at the  roundtable
Kate O’rourke, President, Chartered Institute of Trade Mark Attorneys at the roundtable

UK IPO is partnering with leading Indian intellectual property (IP) law firm Anand and Anand to study brand valuation and IP commercialisation in India.  The methodology behind putting a value to a brand – in monetary terms – is still in the stages of being studied and understood not just in India, but around the world.  Further work around IP commercialisation has been included by the Indian government as one of the commitments under the National IP Policy as well.  The study, therefore, is timely.

Martin Brassell, CEO,Inngot makes a remark at the roundtable.
Martin Brassell, CEO,Inngot makes a remark at the roundtable.

On November 8, Anand and Anand brought together a range of experts on IP valuation from India and the UK in a conference in New Delhi.  It was a was a good attempt at bringing several Indian start-ups and SMEs under one roof and informing them of the various methods of brand valuation, why it is critical to the longevity of their businesses, how one must avoid commercial pitfalls, and how best intangible assets can be best protected.

Some of the key themes that emerged and questions that were raised in the conference will go towards populating a primer that Anand and Anand are in the process of formulating.

1 comment on “How do you put a monetary value on a brand?

  1. This is a great post – so clear and easy to follow. Thanks for the ton of tangible information. All your hard work is much appreciated.

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About Anshika Jha

Anshika Jha has been the UK Intellectual Property Office’s (UK IPO) Attaché in India, based at the British High Commission in New Delhi, since May 2012. She works to strengthen…

Anshika Jha has been the UK Intellectual Property Office’s (UK IPO) Attaché in India, based at the British High Commission in New Delhi, since May 2012. She works to strengthen the partnership between the governments of the UK and India on matters relating to intellectual property protection. A major part of her role is also providing practical, on-the-ground support and advice to UK businesses with any IP-related issues they face in India.

She is a dual qualified lawyer – being a Solicitor in England and Wales and an Advocate in India. She earned her Masters in Law from the University of Oxford; and had professional stints in PricewaterhouseCoopers, Slaughter and May (London magic circle law firm) and Remfry & Sagar (IP law firm in Delhi).

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