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Paul Madden

British Ambassador to Japan

Part of UK in Japan

3rd May 2017 Tokyo, Japan

Cherry blossom diplomacy

Everyone knows that Japan is famous for its cherry blossoms or “Sakura”. The subtle delicacy of the individual blooms, which collectively add up to a soft mass of pink that daubs the country at this time of year, are very special. But non-Japanese may not be quite as familiar with the very important role that cherry blossom viewing parties “hanami kai” play in Japanese life.

Japan is a country that has very distinct seasons, and the Japanese people are highly attuned to the changes in their natural surroundings through the year. April is the time when the new school year starts, like September in Britain, and it’s also when Japanese workers tend to transfer jobs. Around 900,000 new graduate recruits began their first job on 3 April this year.

So with all this change going on there are lots of hellos and goodbyes to be said. And how better to do it than as part of a cherry blossom party. All over the country, friends and colleagues gather under the shelter of a sakura in full blossom, for a glass of sake. The embassy in Tokyo is no exception. I hosted several hanami kai over the course of a week or so, for each of the various Embassy teams’ contacts. For the political one we had over 30 ministers and MPs attending.

We are fortunate that our Embassy has one of the most famous collections of cherry blossoms in Tokyo. They were planted by one of my predecessors, Sir Ernest Satow, who was head of this mission from 1895-1900. I’m particularly interested in Satow, as by a strange coincidence, when he retired from diplomatic life, he spent the last 20 years of his life in the small town in Devon where I grew up.

When HRH the Duke of Cambridge visited Japan in 2015, he planted a rare “Great White” cherry in the Embassy grounds. This was a native species which had become extinct in Japan until it was re-introduced from the UK by the eminent British botanist Collingwood Ingram in 1932.

The cherry blossoms have waned now, hastened by April showers. But as usual, we are all grateful for the fleeting sense of fragile beauty they brought into our lives for a few days.

1 comment on “Cherry blossom diplomacy

  1. I am writing a book on the history of the cherry tree and am interested in more details about gifting of cherry trees. I recently spent some time in the Tamar Valley Devon where several people are reviving old cherry species. I am interested in more information on Sir Satow

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About Paul Madden

Paul Madden has been the British Ambassador to Japan from January 2017. He was Additional Director for Asia Pacific at the FCO in 2015.He was British High Commissioner to Australia…

Paul Madden has been the British Ambassador to Japan from January 2017.

He was Additional Director for Asia Pacific at the FCO in 2015.He was British High Commissioner to Australia until February 2015. Prior to this he was British High Commissioner in Singapore from 2007-2011.

A career diplomat, he was previously Managing Director at UK Trade and Investment (2004-2006), responsible for co-ordinating and
implementing international trade development strategies to support
companies across a wide range of business sectors.

As Assistant Director of Information at the Foreign and Commonwealth
Office (2003-2004) he was responsible for public diplomacy policy,
including managing the FCO funding of the BBC World Service, the British
Council and the Chevening Scholarships programme. He led the team
responsible for the award-winning UK pavilion at the Aichi Expo in Japan
2005.

He was Deputy High Commissioner in Singapore from 2000-2003 and has
also served in Washington (1996-2000) and Tokyo (1988-92). Between
1992-96 he worked on EU enlargement and Environmental issues at the FCO
in London.

Before joining FCO he worked at the Department of Trade and Industry
(1980-87) on a range of industrial sectors and trade policy, including
two years as a minister’s Private Secretary.

He has an MA in Economic Geography from Cambridge University, an MBA
from Durham University, studied Japanese at London University’s School
of Oriental and African Studies, and is a Fellow of the Royal
Geographical Society. His first book, Raffles: Lessons in Business
Leadership, was published in 2003.

Married to Sarah, with three children, he was born in 1959, in Devon.