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Paul Madden

British Ambassador to Japan

Part of UK in Australia

19th March 2013

High tech British industry behind the F1 pizzazz

HE Paul Madden at the F1 Gand Prix in Melbourne

I’m definitely not a “petrolhead”, but I am fascinated by all the razzmatazz that goes on around Melbourne’s iconic Grand Prix, bringing together the celebs, the politicians and the business suits. But the aspect which interests me most of all, is the extraordinary research-intensive industry that lies behind the world of F1, much of it based in the UK. Last year I had the chance to visit the Williams pit before the race and was briefed on how the teams are innovating on a daily basis throughout the season.

HE Paul Madden at the F1 Gand Prix in Melbourne
HE Paul Madden at the F1 Gand Prix in Melbourne

What other industry spends 30% of its turnover on R&D? And Motorsport is an industry in its own right, worth about Aus $9 billion a year in the UK. In fact eight of the twelve F1 teams are based in the UK. Not just the ones that you associate with Britain like McLaren and Williams, but also famous overseas names like Renault and Mercedes.

Much of this industry is clustered in the Motorsport Valley in the English Midlands, around Oxfordshire, Warwickshire and Buckinghamshire, centred on the famed Silverstone circuit. Some 4,500 companies employ nearly 40,000 people, two thirds of them qualified engineers.

Motorsport can play a valuable role in making science sexy, drawing young people into those demanding school subjects which in many western countries are seeing declining popularity. The industry works closely with schools and universities, and you can now study Motorsport engineering and management at some 15 British universities.

It’s just the kind of high-tech industry that countries like ours need to aspire to, to remain competitive in the twenty-first century. There are spin-offs not just to the broader motor industry, but to other not directly connected sectors like defence, marine and aerospace.

You occasionally hear people say “Oh yes you can produce a few racing cars, but Britain doesn’t make ordinary cars anymore”. Well, actually, we still make every 40th car in the world, in an industry employing 300,000 people and exporting 70% of its output. In fact automotive is our leading manufacturing export sector. And it’s not just prestige marques like Rolls Royce, Aston Martin and Jaguar. We even export Nissans to Japan.

With British involvement in so many teams, it was hard to know who to cheer for at Albert Park this weekend. But I was delighted to hear “God save the Queen” played on the podium to celebrate Lotus’s win in the first race of the new F1 season.

About Paul Madden

Paul Madden has been the British Ambassador to Japan from January 2017. He was Additional Director for Asia Pacific at the FCO in 2015.He was British High Commissioner to Australia…

Paul Madden has been the British Ambassador to Japan from January 2017.

He was Additional Director for Asia Pacific at the FCO in 2015.He was British High Commissioner to Australia until February 2015. Prior to this he was British High Commissioner in Singapore from 2007-2011.

A career diplomat, he was previously Managing Director at UK Trade and Investment (2004-2006), responsible for co-ordinating and
implementing international trade development strategies to support
companies across a wide range of business sectors.

As Assistant Director of Information at the Foreign and Commonwealth
Office (2003-2004) he was responsible for public diplomacy policy,
including managing the FCO funding of the BBC World Service, the British
Council and the Chevening Scholarships programme. He led the team
responsible for the award-winning UK pavilion at the Aichi Expo in Japan
2005.

He was Deputy High Commissioner in Singapore from 2000-2003 and has
also served in Washington (1996-2000) and Tokyo (1988-92). Between
1992-96 he worked on EU enlargement and Environmental issues at the FCO
in London.

Before joining FCO he worked at the Department of Trade and Industry
(1980-87) on a range of industrial sectors and trade policy, including
two years as a minister’s Private Secretary.

He has an MA in Economic Geography from Cambridge University, an MBA
from Durham University, studied Japanese at London University’s School
of Oriental and African Studies, and is a Fellow of the Royal
Geographical Society. His first book, Raffles: Lessons in Business
Leadership, was published in 2003.

Married to Sarah, with three children, he was born in 1959, in Devon.