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Paul Madden

British Ambassador to Japan

Part of UK in Australia

16th October 2012

Supporting business back home

SME exporters in Leeds, big corporates in Canary Wharf, Australian inward investors in Manchester. I’ve spent a busy few days supporting the UK economy, which is the top priority for our overseas network.

At an export seminar in Leeds hosted by the big international law firm DLA Piper, I spoke about the many export opportunities in the Australian market, which continues to outperform the rest of the OECD. I noted that our exports to Australia hit £10 billion for the first time in 2011, roughly 60/40 services to goods.

Thanks to the strong dollar and the booming economy UK exports to Australia have grown by 66 % (goods) and 85% (services) over the last five years, with particularly strong performances in sectors like road vehicles, telecoms, beverage, machinery. That is a very useful contribution to our Government’s target to double global exports by 2020.

Questions from the SMEs ranged from the specific “how are the opportunities in e-commerce?” (answer: excellent), to the general “how do you cope with the long distance and 11 hour time difference?” (answer: make lots of use of video conferencing, webinars and other technology.)

With a group of large corporates convened by the CBI, in a high rise office in Canary Wharf, there was much interest in the detailed implications of the slowing commodity boom and future relations between Australia and China. They were also interested to discuss the possible impact of next year’s general election on things like resource taxes and government spending plans.

In Manchester I visited several Australian inward investors to learn about their experiences in Britain. They ranged from a small high-tech software company, to large engineering consultancies. They told a consistent story: the UK was attractive not just because of our domestic market, but because of our skills base, and the opportunity to use Britain as a platform from which to tackle opportunities in Europe and the Middle East.

It was good to see the city centres of the great Northern capitals of Manchester and Leeds bustling with activity. I thought the business mood seemed a bit more optimistic, despite the continuing sluggishness of the Eurozone. And wherever I went there was a lot of interest in the opportunities which the Australian market offers.

I described how our UK Trade & Investment team, spread across five Australian cities, can help by providing information and contacts, market research, and help with media and promotional events.

About Paul Madden

Paul Madden has been the British Ambassador to Japan from January 2017. He was Additional Director for Asia Pacific at the FCO in 2015.He was British High Commissioner to Australia…

Paul Madden has been the British Ambassador to Japan from January 2017.

He was Additional Director for Asia Pacific at the FCO in 2015.He was British High Commissioner to Australia until February 2015. Prior to this he was British High Commissioner in Singapore from 2007-2011.

A career diplomat, he was previously Managing Director at UK Trade and Investment (2004-2006), responsible for co-ordinating and
implementing international trade development strategies to support
companies across a wide range of business sectors.

As Assistant Director of Information at the Foreign and Commonwealth
Office (2003-2004) he was responsible for public diplomacy policy,
including managing the FCO funding of the BBC World Service, the British
Council and the Chevening Scholarships programme. He led the team
responsible for the award-winning UK pavilion at the Aichi Expo in Japan
2005.

He was Deputy High Commissioner in Singapore from 2000-2003 and has
also served in Washington (1996-2000) and Tokyo (1988-92). Between
1992-96 he worked on EU enlargement and Environmental issues at the FCO
in London.

Before joining FCO he worked at the Department of Trade and Industry
(1980-87) on a range of industrial sectors and trade policy, including
two years as a minister’s Private Secretary.

He has an MA in Economic Geography from Cambridge University, an MBA
from Durham University, studied Japanese at London University’s School
of Oriental and African Studies, and is a Fellow of the Royal
Geographical Society. His first book, Raffles: Lessons in Business
Leadership, was published in 2003.

Married to Sarah, with three children, he was born in 1959, in Devon.