This blog post was published under the 2010 to 2015 Conservative and Liberal Democrat coalition government

Avatar photo

Edward Ferguson

British Ambassador to the Republic of Serbia

Part of UK in Bosnia and Herzegovina

9th October 2014

Elections: Leadership and moderation please

I recently visited Srebrenica with a group of visitors as part of a UK Government-funded project which aims to learn the lessons of Europe’s only genocide since the Second World War, and to apply them to improving relationships between diverse communities in the UK.

During the visit, I met a number of mothers who had lost husbands, sons and wider family members in the massacre. I expected to be moved by their stories of bereavement, and I was. But what shocked me most was to hear that, even today, nearly 20 years later, they continue to live in fear.

The week before, the new Orthodox Church had opened on a hill close to the Potočari Memorial Centre. On the day of the opening, a small group of young men paraded loudly through Srebrenica wearing Četnik insignia and carrying pictures of Mladić and Karadžić. The mothers were too scared to come out of their houses. There is nothing manly or heroic about intimidating elderly ladies who live alone.

But what frightens them more than the crass behaviour of this youth is the political language which is being used by some politicians in this pre-election period. Instead of presenting a positive and constructive vision for the future of BiH, too many politicians speak only of division and mistrust, using ethno-nationalist rhetoric that is all too familiar from the early 1990s. Often simply to cover for their own failures. With such language back in circulation, is it any wonder that people are concerned about the appearance of electoral slogans focusing on unity, strength and victory. Victory against whom, exactly?

Some of the nationalist parties from all the main ethnic groups appear at times hardly to have moved on at all since the war. As a new arrival in Bosnia and Herzegovina, but with experience from a number of less developed parts of the world, I have never before seen such immaturity in politics. It is clear from the polls what the electorate wants: economic growth, secure jobs, better education and health. And yet some parties barely touch on these issues, preferring instead to instil a culture of fear that shores up their vote, while stultifying political, economic and social development. And with it the future of those they claim to represent.

My point in writing this blog is not to tell people in this country who to vote for. That’s entirely their decision, and the British Government will respect the results. We stand ready to support anyone who is prepared to work constructively after the election to deliver the reforms this country needs. But at the moment, with the debate deliberately clouded by embarrassing, cheap political tricks – particularly those that misuse religious symbols or institutions – it is frankly difficult to see where this new leadership and new ideas will come from.

At the very least, I would like to feel that Bosnian citizens – Bosniak, Croat, Serb or others – are putting pressure on their political representatives to moderate their language and behaviour. It is disastrous for the country’s international image, deterring investors and alienating potential allies. But most of all, there are many vulnerable people in this country – returnees from all ethnic groups. As human beings, politicians should be going out of their way to make them feel comfortable and secure. That would be an act of true political leadership. It is unacceptable that today’s political debate is intimidating once again those people who suffered so much 20 years ago.

4 comments on “Elections: Leadership and moderation please

  1. Your Excellency,

    Thank you for this very interesting blog and to read about your recent visit to Srebrenica.

    We are English barristers working in Sarjevo for 3 months for an NGO, Trial – which is supported by the British Embassy. We are working on issues facing victims of sexual violence, particularly when they come to give evidence at the War Crimes Court.

    We are also keeping for our friends and colleagues:
    http://balkanbrief.wordpress.com/.

    They will be very interested to read your blog too, so we will post a link.

    Kind regards,

    Michael Edwards
    Rachel Chisholm

  2. Thank you for sharing your interesting views on preelection time in BiH.

    Setting up your blog and keep it going may mean your mission hear is not going to be only living life of a carrier diplomat without making much of an impact to neither BiH well being nor for Brits interests in Balkans / BiH.

    From one election to another kicking the ball away and expecting BiH citizens to make change and bring new leaders in who are expected to make the change is not what you believe in?
    Who would you give your vote to had you been from around here? It is not easy one, is it?
    Friendly advice if I may. Please consider making a call on Mr Bogic Bogicevic and have an informal chat with him on BiH from policy angle. If you wish to set yourself apart from an average diplomat in BiH and from your predecessors I am positive you will benefit from the meeting greatly. Consider who would you take with you for interpreting! (Great minds discuss ideas. Average minds discuss events. Small minds discuss people).
    Best, Nero

    1. Many thanks Nero. You won’t be surprised that I’m going to side step the question about who I would have voted for! We in the UK are ready to work with anyone in government who is prepared to pursue a positive reform agenda. But I’ll make a point of trying to meet Bogic Bogicevic – thank you for the suggestion.

Comments are closed.

About Edward Ferguson

Edward Ferguson took over as His Majesty’s Ambassador to Serbia in July 2023. Before coming to Belgrade, Edward served as the Minister Counsellor Defence at the British Embassy in Washington…

Edward Ferguson took over as His Majesty’s Ambassador to Serbia in July 2023. Before coming to Belgrade, Edward served as the Minister Counsellor Defence at the British Embassy in Washington DC in September 2018. Together with the Defence Attaché, he led the British Defence Staff (United States), a network of 1,000 people spread across 28 States. As the UK’s senior policy adviser on defence relations with the United States, he was responsible for UK-US collaboration on strategic planning, nuclear policy and programmes, trade and acquisition, and science and technology. He was the US Network’s lead on HMG’s Integrated Review and AUKUS, and the senior champion for the Race, Ethnic and Cultural Heritage Group.

Previously, he served as Her Majesty’s Ambassador to Bosnia and Herzegovina from 2014 to 2018, where he created and led a new international strategy, co-launched by the British and German Foreign Ministers, that re-energised Euro-Atlantic integration after years of stagnation while stimulating economic growth and reducing high levels of youth unemployment.

A former Exhibitioner and Choral Scholar of Trinity College, Oxford, where he was also Treasurer of the Oxford Union, Edward graduated with First Class Honours in Classics in 2001. Joining the Graduate Fast Stream of the Ministry of Defence, he started out in the Naval Staff before joining the Iraq Secretariat during the build-up to and subsequent execution of Operation TELIC. In 2003, he was involved in financial and requirement scrutiny of the Department’s future helicopter procurement programme.

From 2004 to 2006, he managed a national award-winning £300-million programme to consolidate the MOD estate in Greater London and to redevelop RAF Northolt. In 2006, he volunteered for an operational tour, serving as Political Advisor to a British Battlegroup in Maysaan Province, Iraq (while his brother was a troop leader with the British Army in Basra). On his return, he took on responsibility for the strategic management of the UK’s bilateral defence relations with the United States, Canada and Western Europe.

From 2007 to 2009, he worked as Private Secretary to three Defence Secretaries, acting as their closest adviser on issues relating to operations in Iraq, the £6-billion defence equipment programme, science & technology, counter-terrorism and counter-piracy.

In 2009, he was appointed the Head of Afghanistan and Pakistan Policy, responsible for advice to the National Security Council on the policy, financial, legal, parliamentary and presentational aspects of the UK military contribution to operations in Afghanistan, and on the long-term defence role and interests in Pakistan.

From 2011 to 2014, he was Head of Defence Strategy and Priorities, leading two teams, one responsible for leading the MOD’s contribution to developing the 2015 National Security Strategy and the Strategic Defence and Security Review, and the other for prioritising the MOD’s international defence engagement activities. In 2013, he graduated from the London School of Economics and Political Science with an MSc with Distinction in Strategy and Diplomacy. He has been a member of the RCDS Strategic Advisory Panel, a member of the US Air Force Grand Strategy Advisory Board, and is a graduate of the PINNACLE Command and Staff course.