1st February 2017 London, UK
The Foreign and Commonwealth Office is always front and centre of the UK government’s response to an overseas crisis. They’re always high pressure events and lives are often on the line. Depending on the scale there’s a whole set of processes and teams that swing into action, all centred around our Crisis Management Department (CMD), […]
9th June 2016 London, UK
As the Foreign Office’s Social Media Manager I spend much of my time distilling the intentionally nuanced and traditionally multilayered world of diplomacy into something engaging and consumable. Case in point: The Foreign Office’s (FCO) annual flagship Human Rights and Democracy Report comprises around 50 pages of expert analysis of the issues the world and […]
2nd December 2015 London, UK
In October I blogged about our first exploration of Snapchat as a tool to communicate and engage with people on the work of the Foreign Office. I signed off with a challenge to myself to understand how best to measure and evaluate our success on an app with very limited analytical capability and no website for […]
Read more on Snapchat: reaching the right people | Reply (2)
23rd October 2015 London, UK
Approximately 50% of users 18 or under. Real-time images and videos that disappear once viewed. Messages that only allow 37 characters of text. At first glance Snapchats vital statistics do not appear the ideal fit as tool to communicate the nuances of diplomacy but its relentless growth encouraged some further examination. Like the channel itself […]
Read more on Here today, gone tomorrow… But see you again soon | Reply (2)