20th September 2016 Vienna, Austria
When I arrived at the British Embassy in Vienna on 29 August 2016 one of my first meetings was with my excellent Press and Public Affairs (PPA) team. Part of the work of diplomats is to explain to people what we do; and draw attention to good things that link our countries together. For example, […]
26th February 2016 London, England
It is pretty rare these days for a British Ambassador or equivalent not to engage in social media – something that sets us apart from the vast majority of other countries’ emissaries (with notable exceptions). But at a time when diplomacy has progressively less to do with government to government (G2G) interaction and more to […]
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2nd December 2015 London, UK
In October I blogged about our first exploration of Snapchat as a tool to communicate and engage with people on the work of the Foreign Office. I signed off with a challenge to myself to understand how best to measure and evaluate our success on an app with very limited analytical capability and no website for […]
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5th June 2013 Kingston, Jamaica
Listening is not one of the first things that comes to mind when we think of social media, most of us view it as a tool to connect with people we know, or to meet new people. The concept of listening via social media has evolved over time. When used correctly information can be garnered in […]