Sotiris Leontaris

Sotiris Leontaris

Head of DIT, British Embassy Athens, focusing on the Embassy's commercial work

Part of Greek Blogyssey

20th December 2012 Athens, Greece

Four years in Athens: Reflecting on Commercial Affairs

Despite the economic crisis, Greece remains an important market for British goods and services.  Greece is the UK’s 39th largest export market and in 2011 bilateral trade in goods was worth £ 1.77 bn.  Although the value of UK exports of goods to Greece dropped, as a result of the continuing five year recession, Greece based UK companies have weathered the storm.  The role of the Ambassador has been pivotal, in trying to assist with problems which have emerged due to the lack of liquidity and persisting red tape. The Ambassador has assisted both UK multinationals as well as SMEs conduct business in this market and has often hosted events at his Residence for new product and company launches. 

During the last four years the Ambassador has consistently worked towards encouraging trade and investment activity in many sectors like shipping, education, energy and financial services,  to name but a few. The financial and professional services sector continues to be strong, primarily due to shipping.  The Lord Mayor, the Minister for Transport and Shipping and more recently the Princess Royal have all been involved in Embassy activities, aiming to further strengthen the strong ties between Piraeus and the City of London.  The Ambassador helped in forging a close relationship with the Union of Greek ship-owners who acknowledge Britain as their second home.

Strategic Trade is also one of the areas where the Ambassador was also actively involved; He offered his on-going support to UK funds and companies that wanted to invest in Greece.  All these companies have acknowledged the fact that his assistance has helped them build up their presence in the Greek market.

Looking back at these 4 challenging years, there is a lot that has been achieved, as regards improving bilateral business relations, with the Ambassador also helping out with policy issues which often affect trade development.  The liberalisation of closed professions and the degree recognition have been some of the most common issues which have tormented professionals from the two countries and Greek students who have studied in the UK. 

The UK Trade and Investment team will be sorry to see David leaving. His knowledge of the Greek language and deep understanding of Greek culture were key towards building an excellent rapport with the business community.  We will be looking forward to continue this cooperation with David’s successor, John Kittmer who will arrive in Greece in mid January 2013.