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Raluca Bragarea

Head of Communications, Bucharest

Part of UK in Romania

2nd September 2011 Bucharest, Romania

Commercial Diplomacy at the heart of our work

I was in London last week for a packed one-day training to understand how the Foreign Office supports the overall work of the British Government to take forward the growth and prosperity agenda. Commercial diplomacy is a newly coined concept yet diplomats have always been looking out for business potential in their host countries, whether in areas fit for British investment or in relation to inward investment from overseas businesses.

The Foreign Office and the UK Trade and Investment are gearing up resources to pursue British business interests, as set in the Charter for Business. It was therefore refreshing to meet colleagues working in the Commercial and Economic Diplomacy Department, a core delivery unit in the Foreign Office, and learn how they can support our work at the British Embassy in Romania and viceversa. Ever since the inception of this team, I felt much better connected to the thinking in London about policy developments and strategic work that, naturally, involves us in the overseas posts.

So, now with another hat on, I look forward to testing my newly acquired understanding of commercial and economic diplomacy. We have a big event lined up for end September so watch this space!

About Raluca Bragarea

I joined the British Embassy in 2004, and have ever since enjoyed one of the most diverse and challenging jobs as a professional communicator, from partnering up with MTV Romania…

I joined the British Embassy in 2004, and have ever since
enjoyed one of the most diverse and challenging jobs as a professional
communicator, from partnering up with MTV Romania to promote the UN
anti-poverty agenda to handling Prince Charles’ press conference on a
hill top in picturesque Transylvania. One of the highlights working for
the Foreign and Commonwealth Office has been the introduction of an
internship scheme in the Embassy; we bring along students from various
backgrounds to help us deliver our objectives while they get a unique
opportunity to learn hands-on about diplomacy.
I am a former TV journalist, specialising in foreign affairs, and a
Fulbright scholar. I hold a Master of Arts in Information and
Communication Studies with California State University at Chico.
I am a major cafe latte fan and like to collect hand-painted icons.
My other hobbies include travelling and watching movies with friends,
particularly Quentin Tarantino’s. The latest memorable film I watched
was District 9, a superb science fiction with a social twist – anybody
seen it?

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