Martin Oxley, Head, UKTI Poland

Martin Oxley

Director of UKTI Warsaw

Part of UK in Poland

25th June 2013 Warsaw, Poland

EcoParowki and top class cottage cheese on Big Oak Table? Only in Warmia Mazury!

I’ve just come back from Warmia Mazury and you know it was one of the best visits I have ever done to any region in Poland. It also happens to have broken a number of well institutionalised records – 30 visits across 3 days – a real powerhouse of opportunity.

What was so striking about this visit and what’s all the opportunity about:

Top of the list is GREAT people and GREAT hospitality. Without exception The Ambassador, Malgosia (our head of comms) and I were welcomed with open arms excellent hospitality and a real willingness to make the British Polish relationship not only work but excel.

We had a GREAT time. Amongst traditional bread and salt receptions, a visit to a dairy to stock up on the latest yoghurts and a fireman’s BBQ in the forest we focused on some really important business opportunities:

  1. Poland is the 3rd largest exporter of furniture in the world – Warmia Mazury one of the top regions in Poland – GREAT oaks and pines – a number of pieces already making their way to the UK but a massive opportunity for growth for UK retailers – we’re talking about designer kitchens and solid oak tables – I can see us joining the furniture cluster up there and really building on the contacts made
  2. There’s some GREAT business in Warmia Mazury – they really should be thinking strategically about expanding in the UK as a route to international growth – our new Emerging Europe Invest in the UK programme will take care of that – lots of good companies to assist
  3. Promoting Warmia Mazury as a GREAT place for Britain to do business with – here we need to do two things – Take a bit of Warmia Mazury to the UK to promote opportunity – identify partners in the region who can really help sell British products and services  in the region

A GREAT trip. Three actions to make it happen. EcoParowki go nicely with Sarna and cottage cheese on a big solid oak table. Thanks to Robert, Tomek and all the regional government people. You were GREAT. The opportunity is immense.

Let’s make it happen – let’s just do it!

About Martin Oxley

Martin Oxley joins the Embassy team in Warsaw, building on a 15 year business career in Central Europe. An expert in the healthcare and life sciences sector, he has led a…

Martin Oxley joins the Embassy team in Warsaw, building on a 15
year business career in Central Europe. An expert in the healthcare and
life sciences sector, he has led a number of the leading blue chip and
regional pharmaceutical companies in Poland and the broader Central and
Eastern European region.
Most recently he was CEO of the British Polish Chamber of Commerce.
Under his leadership the Chamber grew to be one of the most prominent
international business networking organisations in Poland receiving a
number of awards  for excellence and partnership development.
Martin retains a keen interest in digital media, communications,
cultural relations and enterprise development. He is very enthusiastic
about his new role at the Embassy and honoured to have the opportunity
to play a leading role in championing the development of British
business in Poland.
He is married to Małgorzata and has two children Jaś and Nati.

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