I joined the British Embassy in June 2010 as a Digital Diplomacy Officer and ever since I have been working on digital communications. I studied Politics and Media and Communication in London, UK. After completing my studies I embarked in a career in communications, advertising and event management, during which I had the opportunity to discover the effectiveness of digital communications tools, such as multimedia production, social media and online marketing. In my free time I am trying to stay offline and I do enjoy all kinds of outdoor activities, such as cycling, trekking and jogging.